SheerGear was founded in Los Angeles by sister and brother team Ariana Wellington and Alex Menichini of Stadium Chic, and stylist Lesley Grosvenor. It is a fashion forward handbag line for women who still need their necessities on game day, without having to give up a sense of style. They are stadium and arena approved and are perfect for NFL games, NCAA football games, and concert venues where clear bags are a must. Each bag comes with two toned Pom Pom tassels in your favorite team colors, as well as an accessory pouch so not all in your bag is on display to see.